Today, the travel industry is the 2nd fastest growing sector in the world. According to the World Travel and Tourism Council (WTTC), the travel & tourism industry is estimated to have more than 100 million jobs over the next 10 years, accounting for 421 million jobs by 2029. As the competition continues to rise, the tours and travel ecosystem has adopted various techniques to stand apart from the rest.
Here are four effective strategies you can apply for your business to gain more customers and boost your revenue.
Having a strong online presence
In recent times, social media has a great impact on all kinds of businesses and it is the same for tours and travel as well. Promote your business through Facebook, Instagram, Twitter, etc. by providing regular updates about your packages, plans and offers to build brand awareness and increase customer engagement.
Additionally, make use of influencers to spread the word about your business. Social media influencers are those people who have a wider audience reach and could bridge the gap between you and your customers by highlighting your services and promoting them. Online marketing techniques may seem like an investment in both your budget and efforts, its rewards in terms of brand promotion could be a big step towards your success.
Maintain a website
Brand name matters a lot in growing a business. For example, in the taxi business, customers rely mostly on branded services rather than choosing some random taxis. If brands aren’t catering solely to the customers’ demands, they will simply find another brand that is. Therefore, invest in creating a strong brand. One of the key elements in brand promotion is having an attractive website. Your website must provide clear information like, tariffs, services you offer, testimonials, what sets you apart, etc. Once the customers find your website informative and see your reliability, it instantly plants trust in their minds.
Extended B2B network
Make your presence felt everywhere, in every possible way. Partnering with local hotels for discounted deals and coordinating with major tourist spots for entry passes can be some of the most effective ways to build a strong B2B network. In this way, you could provide your services as a complete package, which allows your customers to have peace of mind and not worry about travel-related hassles.
Customer feedback and referrals
Today, customers prefer to choose travel agencies based on the reviews. So, it is important to get feedback and try to improve your services by offering the best customer experience.
Also, engage your customers by offering referral bonuses, where they can refer their friends or family to earn discounted rides. A satisfied customer is a happy customer. Their positive feedback or word of mouth could earn a lot more customers.
Since this business is customer-centric, whatever you do has to associate with your customers as their satisfaction is your victory. Adopt these strategies to expand your presence, improve your brand credibility and boost your business growth. For more industry insights, talk to our experts today.