The on-demand taxi business in on a tremendous growth path over the last decade with people preferring to travel by taxis considering the rapid increase in ease of hailing a taxi via a mobile app, traffic congestion and consistent hike in the prices of passenger vehicles. In fact, the revenue in the ride-hailing market is expected to show an annual growth rate (CAGR 2019-2023) of 14.8%, resulting in a market volume of US$318,765m by 2023.
Some of the major attributes that helps to generate higher revenue in the taxi business are as follows:
Powerful brand image
The first and foremost thing that attracts the audience is the brand. Having a strong brand attracts more customers than normal ones. Taxi giants such as Uber are withstanding in the taxi market so long only due to the presence of powerful brand recognition. Hence, provide a captivating name for your brand to impress customers at the first instance and promote it as much as possible to garner more attention, thereby finding a substantial increase in the revenue.
Strong online presence
Your job isn’t over once the brand image is created, but it has to be promoted through marketing techniques to reach the audience. Online marketing techniques are one of the best cost-efficient strategies to promote your brand and reach a wider audience in no time and draw in more customers.
Recruit the right drivers
Believe it or not, your drivers are the primary source of human interaction with your customers. If the customer is not satisfied with the driver’s approach, driving behavior and hospitality, it could all lead to a negative reputation for the company. So, it is very essential to hire suitable drivers for the job. Post-hiring, make it a regular practice to oversee their productivity and introduce training sessions to improve their performance.
Think from a customer’s point of view
It is very important to think like your customer. What would you expect while traveling in a taxi? Smooth ride experience and convenience are the top factors. Acting sensibly and understanding the customers’ needs and demands helps you to raise your service standards, which eventually increases your revenue.
Associate yourself to places such as restaurants, cafes and other recreational spots, analyze the market trends and act accordingly. Be the best judge for your business and evaluate every aspect to have a successful outing.
The current market trend has a lot to teach us about the importance of having a digital platform and why it is high time to switch over to automated software and digitize your operations. The main advantages are reduced manual interventions and error-free functioning that saves your time and cost in the long run.
With a user-friendly and efficient platform, you can speed-up your business operations, thereby improving your response time and the customer experience in the process.
Tagmytaxi is one such platform that has all the potential to leverage the benefits needed in a taxi dispatch software and helps you achieve great success in your business, both technically and financially. Try Tagmytaxi today to experience the difference it brings to your business.